Executive Team

Zeligsoft has assembled a senior management team with deep experience in the embedded systems industry. Many of our executive are widely considered pioneers in the areas of Component-Based Development (CBD) and Model-Driven Development (MDD) while bringing proven leadership to the challenges of managing technology related companies in fast growth environments. The experience of our executive spans various related industry sectors including telecommunications and software tool vendors, giving us critical depth and breadth. Key members of our team include:

Simon Redding | President and Chief Executive Officer

Simon Redding joined Zeligsoft in 2007 with responsibility for leading Zeligsoft's development team. Simon brings over 20 years of experience in embedded software design and tools development, and is passionate about leveraging designer skill and time through advanced technology. Prior to joining Zeligsoft, Simon headed software teams at JDS Uniphase and Innovance Networks developing advanced optical and photonic products for networking, telecommunications, and test and measurement. He spent 4 years at ObjecTime and Rational Software, with overall responsibility for key components for the industry standard Rose and Rose RealTime UML-based modeling tools. At BNR/Nortel, Simon worked in a variety of positions of increasing responsibility, including development of compilers, operating systems, fault tolerant frameworks and optical amplifiers. Simon holds a Bachelor of Science in Physics from McGill University and a Master in Computer Science from Concordia University, both in Montreal, Quebec.

Mike Williams | Vice President, Sales and Marketing

Mike Williams joined Zeligsoft in September 2008 to lead Zeligsoft’s business development and marketing activities. Mike brings with him over 30 years of technical and managerial experience in the high-technology sector. Prior to Zeligsoft, Mike provided strategic consulting services to technology start-ups, guiding their business development efforts and planning for new product introductions. Mike held senior management positions with Wedge Networks and Chrysalis-ITS (now SafeNet), organizations who provide advanced cryptography products for web, e-mail and information security. Mike’s experience extends deeply into the telecommunications domain with senior roles at MCK Communications (now Citel), where he and his team lead the company to an IPO in 1999, AT&T Network Systems Canada (now Alcatel-Lucent) and Northern Telecom (Nortel). Mike holds a Bachelor of Mathematics from the University of Waterloo’s esteemed School of Computer Science.

Bran Selic | Director of Advanced Technology

Bran Selic joined Zeligsoft in September 2009 with responsibility for the overall Zeligsoft model-based engineering (MBE) strategy and technology research programs. Bran has close to 40 years of industrial experience in the design and implementation of large-scale real-time and embedded software and is a recognized as a pioneer in the application of modern model-based engineering methods in real-time development.  Prior to joining Zeligsoft, Bran worked for IBM Canada, where he was an IBM Distinguished Engineer. Before that, he co-founded ObjecTime Limited where he was Vice President for Research and Development and also Vice President for Advanced Technology. While at ObjecTime, Bran was a member of the team that designed the Unified Modeling Language (UML) industry standard, ultimately chairing the UML 2 standardization committee between 2003 and 2008. He is on the editorial board of several prominent scientific journals and is a frequent keynote speaker at various technical conferences and events. Bran is also an Adjunct Professor of Computer Science at the University of Toronto and Carleton University and is involved with a number of ongoing government-funded research initiatives investigating model-based engineering in Canada, France, and Australia.

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Domain Specialization

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