Executive Team

Zeligsoft has assembled a senior management team with deep experience in the embedded systems industry. Many of our executive are widely considered pioneers in the areas of Component-Based Development (CBD) and Model-Driven Development (MDD) while bringing proven leadership to the challenges of managing technology related companies in fast growth environments. The experience of our executive spans various related industry sectors including telecommunications and software tool vendors, giving us critical depth and breadth. Key members of our team include:

Francis Bordeleau | President and Chief Executive Officer

Francis provides strategic leadership for Zeligsoft's product vision and serves as the company's primary technology expert. Since founding the company in 2002, Francis has built a world class management, advisory and development team, developed strategic partnerships with key companies in the embedded systems development value chain, and established a worldwide sales team designed to serve Fortune 500 customers.

Prior to founding Zeligsoft, Francis was an Assistant Professor at Carleton University where he focused his research on Model Driven Development (MDD) and advanced software engineering tools and techniques. He has over 15 years experience with MDD, software engineering and software-defined radio systems, working, consulting and collaborating with numerous companies, including Rational Software, Mercury Computer Systems, Nortel, CML Technology and Versatel Networks.

Francis holds a B.Sc. in Mathematics from the University of Montreal, a Bachelor of Computer Science from the University of Quebec, and a Master in Computer Science and Ph.D. in Electrical Engineering from Carleton University in Ottawa, Canada.

Jeff Potts | Chief Financial Officer

Jeff Potts, a seasoned financial executive with 20 years of experience, is responsible for finance, administration and legal affairs at Zeligsoft. Since joining Zeligsoft, Jeff has been instrumental in closing Zeligsoft's equity financing. Jeff has a proven track record of managing and scaling finance, treasury and operations in technology companies. Before joining Zeligsoft, Jeff held CFO positions at GotMarketing where he performed a wide range of financial and administrative functions including private placements, financial operations and strategic vendor negotiations, and at other technology start-ups, where he secured financing in excess of $50M. Jeff was also the former CFO at E-Cruiter.com and led them to a public offering on NASDAQ. Jeff graduated with a Bachelor of Commerce from Carleton University and earned his designation as a Chartered Accountant at Arthur Andersen.

Simon Redding | Vice President, Product Development

Simon Redding joined Zeligsoft in 2007 with responsibility for leading Zeligsoft's development team. Simon brings over 20 years of experience in embedded software design and tools development, and is passionate about leveraging designer skill and time through advanced technology. Prior to joining Zeligsoft, Simon headed software teams at JDS Uniphase and Innovance Networks developing advanced optical and photonic products for networking, telecommunications, and test and measurement. He spent 4 years at ObjecTime and Rational Software, with overall responsibility for key components for the industry standard Rose and Rose RealTime UML-based modeling tools. At BNR/Nortel, Simon worked in a variety of positions of increasing responsibility, including development of compilers, operating systems, fault tolerant frameworks and optical amplifiers. Simon holds a Bachelor of Science in Physics from McGill University and a Master in Computer Science from Concordia University, both in Montreal, Quebec.

Mike Williams | Vice President, Sales and Marketing

Mike Williams joined Zeligsoft in September 2008 to lead Zeligsoft’s business development and marketing activities. Mike brings with him over 30 years of technical and managerial experience in the high-technology sector. Prior to Zeligsoft, Mike provided strategic consulting services to technology start-ups, guiding their business development efforts and planning for new product introductions. Mike held senior management positions with Wedge Networks and Chrysalis-ITS (now SafeNet), organizations who provide advanced cryptography products for web, e-mail and information security. Mike’s experience extends deeply into the telecommunications domain with senior roles at MCK Communications (now Citel), where he and his team lead the company to an IPO in 1999, AT&T Network Systems Canada (now Alcatel-Lucent) and Northern Telecom (Nortel). Mike holds a Bachelor of Mathematics from the University of Waterloo’s esteemed School of Computer Science.

Bran Selic | Director of Advanced Technology

Bran Selic joined Zeligsoft in September 2009 with responsibility for the overall Zeligsoft model-based engineering (MBE) strategy and technology research programs. Bran has close to 40 years of industrial experience in the design and implementation of large-scale real-time and embedded software and is a recognized as a pioneer in the application of modern model-based engineering methods in real-time development.  Prior to joining Zeligsoft, Bran worked for IBM Canada, where he was an IBM Distinguished Engineer. Before that, he co-founded ObjecTime Limited where he was Vice President for Research and Development and also Vice President for Advanced Technology. While at ObjecTime, Bran was a member of the team that designed the Unified Modeling Language (UML) industry standard, ultimately chairing the UML 2 standardization committee between 2003 and 2008. He is on the editorial board of several prominent scientific journals and is a frequent keynote speaker at various technical conferences and events. Bran is also an Adjunct Professor of Computer Science at the University of Toronto and Carleton University and is involved with a number of ongoing government-funded research initiatives investigating model-based engineering in Canada, France, and Australia.